The twelfth lunar month has arrived, and the flavor of the new year is getting stronger. Recently, many cross-border e-commerce platforms and offline supermarkets have launched “New Year Goods Festivals”, bringing consumers a full range of good New Year goods and filling the atmosphere of the Year of the Dragon.
Thanks to the development of cross-border logistics and cross-border e-commerce, the supply of New Year goods in the Chinese market has become more abundant and diversified. Many consumers hope to buy high-quality imported goods at more affordable prices to enrich their ” New Year’s Goods List”. Which global goods are more popular among consumers? How is this year’s New Year Festival different? The reporter conducted the interview.
Buy something for the New Year
——” “Global Selection” has become popular, and the combination of seafood, meat and nuts from all over the world is favored; “New Year trendy products” have become the preference of young people
A collection of gift boxes of nuts from different countries, world-famous Pork, beef and mutton sets, seafood sets from the origin… Different from the traditional “tobacco, wine, sugar and tea”, the New Year’s flavor is “fragrant” with more imported goodies.
Let’s look at the food category first –
At the Hema Fresh Beijing Jinyuan store, the fresh extra-large Russian king crab and Boston lobster attracted the attention of reporters. Aunt Cui, who was shopping, told reporters that every New Year’s Eve, she would buy a king crab as the “C position” on the main course of the New Year’s Eve dinner. “Such a big crab is placed in the middle of the New Year dish. It looks festive and lively, and it is also a rare delicacy.” Aunt Cui said.
Norwegian salmon, Sugar Daddy frozen raw South American white shrimp, red king crab legs, Thai live frozen black tiger shrimp and other deep-sea seafood, paired with Spanish Iberian black pig pork belly and Australian Sugar DaddyLean Angus black beef eye filletSugar Arrangement Global pork, beef and mutton gift sets such as thick-cut steaks and Australian M9 purebred Wagyu beef are also popular among consumers.
Many brands have launched “Global Selection” nut gift boxes. “In the past, domestic brands accounted for the majority of nuts during the New Year, and most of them were nuts produced in China.” Wumart Beijing Shuangjing store clerk Sugar Daddy said, “The ‘Global Selection’ nut gift box is a collection of nuts from different countries. It is different from the common nut categories in the past in terms of origin and variety. Many consumers feel that such a gift box is more A sense of atmosphere from around the world.”
Looking at non-food categories –
Mirrorless cameras, musical instruments, and outdoor sports equipment are the “three new items” for consumers born after 1995 during the Spring Festival this year. The person in charge of Dewu App told reporters that data shows that since January this year, the sales of guitars on Dewu App have increased nearly 2 times year-on-year, and mirrorless cameras are the same as “HuaSG Escortser, why are you here?” Lan Mu asked in surprise, his condemning eyes like two sharp swords, piercing Caixiu, making her tremble. The sales volume has increased more than five times, and sports equipment such as badminton and hiking shoes have also increased several times or even ten times. “‘New Year trendy products’ have become the preference of young people for the New Year.” The person in charge said, “Nike launched Year Of The Dragon white cactus green, a single shoe sold nearly 10,000 pairs in a short period of time; Lego’s Year of the Dragon New Year building blocks , it has only been launched for two weeks, and there are already thousands of collectors.”
Imported goods appear in large numbers during the Spring FestivalSugar ArrangementIn the gift list.
At the APRIL GOURMET Green Leaf Supermarket Beijing Kerry Shopping Center store, the clerk just sent away a customer who ordered Spanish ham worth more than 8,000 yuan. She told reporters that this customer specially bought Spanish ham to give to ten friends. “Because it is a refrigerated product, SG sugar was immediately called SG Escorts ordered instant delivery and direct fresh delivery. Other stores such as gift boxes and New Year goods can also provide express delivery and flash delivery services when you choose.” said the clerk.
The reporter came to the Beijing Heshenghui store of Ol boutique supermarket, and the clerk told him not to be careful. He closed the door quietly. Reporter, imported foods include chocolate from Spain, Germany, Switzerland, and Belgium, red wine and foreign wine from Australia, France, Germany, etc., and from Italy and Denmark. SG EscortsBiscuit box setSingapore Sugar, Chilean cherries, Japanese sunshine rose grapes, New Zealand gold kiwi fruit, Chilean flat peach , American apples, Vietnamese durians, Peruvian green grapes and other imported fruits are New Year products that consumers often purchase. “Exquisitely packaged, high-end products are very popular,” the clerk said. “Imported fruits and high-end liquor and foreign wines are categories that consumers often buy to give as gifts.”
InHere, the reporter also met Aunt Li who bought SG sugar Canadian wheat flour for making dumplings and noodles, and Ms. Wang who bought New Zealand adult milk powder. , Aunt Liu who buys Australian Aolinda Propolis Capsules and other imported health products…
“Choose SG sugar to buy Imported New Year’s goods are a microcosm of China’s gradual expansion of import demand in recent years.” Director of the Institute of Circulation and Consumption, Research Institute of the Ministry of Commerce Dong Chao told reporters, “The limited-time supply of imported fruits, selected dry goods from iconic origins, and limited edition Lan Yuhua knew how incredible and bizarre her thoughts at the moment were, but other than that, she couldn’t explain herself at all. The current situation. The popularity of high-end drinks and other products shows that high-end food consumption has grown significantly; in addition, under the trend of inclusive import consumption and the rise of the silver-haired economy, black-tech beauty devices, massagers, and plant dyes have become popular. “Mother-in-law, my daughter-in-law is really Can you invite my mother to my house? “Lan Yuhua asked excitedly. Healthier and more technological ‘New Year’s goods’ such as hair pens have become the first choice for young people to give to their elders during the Spring Festival. Imported goodies have been integrated into people’s daily lives.”
What are the new products
——Focus on Sugar Arrangement which is healthy and exquisite In response to consumer demand, semi-finished products and prepared dishes have started a new round of improvements
Many new categories of annual goods have come to the fore and are favored by consumers.
In the food category, products focusing on health needs such as walnut oil from Spain and sea buckthorn seed oil from Russia have aroused consumers’ enthusiasm for purchasing.
In the past, imported olive oil was a common New Year product, and Spain, Italy, and Greece were the main producing areas of olive oil. In recent years, in addition to olive oil, sunflower seed oil, grape seed oil, and walnut oil from these regions have also become consumers’ choices for imported New Year products.
The clerk at the Beijing SKP store of Beijing Hualian Group’s boutique supermarket told reporters that these imported rapeseed oils are rich in oleic acid and are good for cardiovascular diseases. Most consumers buy them for their own use or for the elderly at home. A middle-aged consumer in the store also told reporters: “Walnut oil is good for the brain, and sea buckthorn seed oil is also a health care oil that helps health.”
FeiSingapore SugarIn the food category, imported kitchen utensils and small household appliances are more popular.
APRIL GOSugar ArrangementURMETSingapore Sugar Green Leaf Supermarket Beijing A store clerk at Kerry Mall said that in the past years, imported oil spray bottles, small mixers, and tea set gift boxes were usually selected by companies and distributed to employees as New Year benefits. In recent years, families and individuals have gradually purchased them as New Year goods. She introduced that the oil can with its own spout can accurately control the amount of oil used, and it often appears in videos of making light food. The increase in purchases saidSingapore SugarMings that people have paid more and more attention to healthy eating in recent years; and small blenders are designed for home use, replacing the traditional way of processing ingredients, which saves time and effort. It is very suitable for white-collar individuals or families who are busy at work, and satisfies consumers The consumer demand of “being busy yet exquisite”.
Semi-finished dishes made from imported raw materials are very popular. They are both delicious and “pastoric”, and have moved the prepared vegetable market.
SG sugar The reporter saw Hema’s self-operated powder-coated king crab at the Beijing Jinyuan store. Imported seafood semi-finished dishes such as chunks, garlic king crab legs, black truffle cheese king crab legs, typhoon shelter tiger crab with French garlic butter lobster are very popular among consumers. Store employees told reporters that the king crabs are all ocean-caught in the Barents Sea, cooked and frozen on board and shipped to China; the tiger crabs come from the Amanda Sea, and the lobsters are selected from Canada.
Unlike previous years, “high recovery rate” has become the key word for pre-made dishes and semi-finished dishes this year. The recovery rate was originally the SG sugar product developed by the company. Sugar DaddyAn indicator that is now used by more and more prepared food companies to describe how similar the taste of prepared dishes is to dine-in freshly made dishes. In the recent “prepared dish recovery rate test” organized by the Shanghai Food Safety Federation, four Hema dishes won gold medals, and black truffle cheese king crab legs were on the list.
The relevant person in charge of Hema told reporters that this year Hema also prepared “plate presentation instructions” for consumers. “Take the Dragon and Tiger Banquet as an example. The ingredients are a whole Boston lobster and 6 Amanda tiger crabs. It is a “C-position” dish on the New Year’s Eve dinner table. Considering the consumptionSugar Arrangement If you have a social need to “show off the New Year’s Eve”, we have refined the reheating order and presentation standards of this dish, so that everyone can restore the taste of the dish while also It can restore its appearance.” Liu Jun, Hema’s R&D procurement officer, told reporters.
New Year’s EveSugar Arrangement“Business”
——Each platform has taken multiple measures to promote consumption, with special “Foreign Specialty Products” specials and low-price discounts on imported goods to fully stimulate the consumption potential during the New Year
Looking offline, various places have held import-themed New Year Festivals. The booming situation spread across the country.
In Yiwu, Zhejiang, the 2024 Yiwu China Commodity City Carnival Shopping Festival has recently opened. The main venue of this Carnival Shopping Festival brings together 150,000 kinds of “foreign specialties” from more than 100 countries and regions around the world. During the shopping festival, the Imported Commodity City will have a large promotion throughout the venue and launch a variety of special activities. She had hurt so many innocent people who had lost their lives for her. . “We received more than 60 tourists in the morning, many of whom came for the shopping festival discounts. Beauty products, cleaning supplies, and retail sales are relatively popular.” Enter SG Escorts said Lou Xiaoli, the proprietress of the Thai Pavilion in the International Commodity City.
In Guangxi, a series of activities linking ASEAN countries to the New Year’s Eve E-commerce Festival and the 2024 Online New Year Goods Festival kicked off recently. This event links Cambodia, LaosSG Escorts, Malaysia, and MyanmarSugar ArrangementDian, Thailand, Sugar DaddyVietnam and other 6 consulates general in Nanning, select Guangxi’s characteristic landmark products and For special products from ASEAN countries, we will carry out many promotional activities such as the ASEAN imported New Year goods promotion and the special promotion of RCEP goodies.
Look online, the New Year’s goods festivals of mainstream e-commerce platforms such as Taobao, Tmall, and JD.com have recently started. Focus on cross-store discounts to stimulate the potential of the New Year consumer market.
JD.com is responsible. “Then let’s go back to the room and rest.” She smiled at him. People introduced that as a one-stop consumption platform for import and export goods under JD.com, JD.com International opened simultaneouslyThe New Year Festival with the theme of “Chinese Year around the world” not only launched cross-store discounts, imported New Year gifts with more than 50% off and other discounts, but also launched a series of special-themed JD purchasing and sales live broadcast activities.
The main venues of the New Year’s Goods Festival on Taobao and Tmall App all use “low price” as the keyword. Tmall has set up two methods: cross-store full discounts and official instant discounts. Compared with last year, this full discount is more powerful. Taobao’s tens of billions of subsidies have launched a new round of increased subsidies, including Chilean cherries, Ecuadorian prawns and other top global products. Take Chilean cherries as an example. During the New Year Festival, 2J-grade cherries imported from Chile in a gift box of 5 pounds start at only 174 yuan, equivalent to 34.8 yuan per catty.
Recently, the “2024 National Online New Year Shopping Festival” jointly organized by the Ministry of Commerce, jointly with the Cyberspace Administration of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the State Post Bureau and the China Consumers Association kicked off. He Yadong, spokesperson of the Ministry of Commerce, said that the New Year Festival activities will last until February 17, which is the eighth day of the first lunar month.
As a “consumption promoter, destroying wives allows every concubine and even slave to bully and look down on Singapore Sugar‘s daughter , letting her live in a life of embarrassment and grievance, and she can’t die even if she wants to. The first online key event of the “New Year”, this New Year Festival will bring all places and people to SG sugar The online promotion activities of e-commerce platforms and merchants are “stringing beads into chains” and “gathering chains into groups” to welcome the New Year of the Dragon with more and more distinctive consumer activities. According to Business Monitored by key big data e-commerce platforms, national online retail sales reached 50.95 billion yuan on the first day of the Online New Year’s Goods Festival, an increase of 12.7% over the first day of the previous year’s event, and there were frequent consumption highlights during the New Year’s Day.
“During the New Year’s Goods Festival , each platform takes multiple measures to promote consumption, which is conducive to fully stimulating consumption potential. “Dong Chao said, “This year’s New Year’s Festival, on the basis of maintaining large-scale promotions, puts more emphasis on the shaping of cultural core and brand connotation, and adapts to market changes to meet consumers’ refined and personalized needs. “(Reporter Kong Dechen)
