Planning/Coordination Yangcheng Evening News All-Media Reporter Chen Xiaopeng
Text/Yangcheng Evening News All-Media Reporter Lin Haisheng Correspondent Wang Xiaohu Chen Yunhui
Guangdong Province has a coastline of 8,500 kilometers, making it one of the provinces with the longest coastline and the widest coastline in China. As soon as the May Day holiday arrived in previous years, Guangdong’s coastal tourism entered its peak season. Citizens and tourists went to the beach together, bathing in the sunshine, sea breeze, trampling on the waves and sand, and enjoying leisure time.
Recently, the annual work conference of the Guangdong Binhai (Island) Tourism Alliance (hereinafter referred to as the “Binhai Alliance Conference”) was held in Huizhou. 14 coastal cities in the province gathered together to consult the province’s coastal tourism line, analyze existing problems, plan key tasks of coastal (Island) tourism in the province, and promote the development of coastal island tourism in recovery and quality and efficiency in development.
For Huizhou, which has an area of 4,520 square kilometers and a coastline of 281.4 kilometers, coastal tourism has been very lively since the Spring Festival this year. Taking advantage of this wave of popularity, how can Huizhou play the chess game of coastal tourism and implement the tasks of “building Huizhou coastal hot spring tourism resort” and “setting Huizhou Xunliaowan coastal tourism resort as a national 5A-level tourist resort” as a task of “building Huizhou Xunliaowan coastal tourism resort” as a national 5A-level tourist resort”?
Relying on folk culture, promote the integration of culture and tourism
“I happened to come from Shenzhen to visit today, but I didn’t expect to encounter such an event unexpectedly. The scene was very lively and exciting, and I was looking forward to the subsequent events.” At the opening of the 9th Mazu Cultural Tourism Festival in Xunliao, Huizhou on April 26, tourist Ms. Zhang said.
The gongs and drums were sounded that day, and Hanfu parades, lion dances, English songs and dances, Hanfu parades and other programs were staged one after another. The Sugar Daddy was crowded with tourists. Mazu culture is an important cultural symbol of the ancient Maritime Silk Road, andIt is an important representative of China’s marine civilization. Over the past thousands of years, the Xunliao Mazu culture and fishermen culture have blended each other, forming a unique folk custom of worshiping Mazu, Huidong, and other fishermen’s songs, fishermen’s wedding customs, and rich cultural elements. Since 2012, Huidong Xunliao Mazu Cultural Festival has been successfully held for eight sessions. This event lasts for 3 days and closes on April 28. According to the relevant person in charge of Huidong County Culture, Radio, Tourism and Sports Bureau, this tourism festival will deeply integrate tourism, culture and sports. From the end of April to the May Day, jungle crossing, beach volleyball, beach football, sailing events and other activities will be held, as well as food souvenir streets, dream lighting and shadows.
In addition to Xunliao, Huidong, Xincun Village located in Daya Bay also has a rich fisherman culture, including provincial intangible cultural heritage projects – fisherman weddings, municipal intangible cultural heritage projects – fishermen’s worship ceremony at Yangbao Temple Fair, and district intangible cultural heritage projects – fisherman dumplings; among them, fisherman wedding folk customs are very distinctive. When villagers marry their wives, relatives wear special traditional clothes to welcome the bride in a special form. From the 22nd to the 25th day of the third lunar month, Xincun Village will welcome Mazu’s birthday and Yangbao Temple Fair Festival in the form of traditional dragon and lion dances and literary dances.
A few days ago, when Ju Bing saw his daughter lying in bed and unconscious, the pain in her heart and resentment towards the Xi family were so deep. The Binhai Alliance meeting held pointed out that Guangdong’s coastal tourism should focus on market development, integrate culture and tourism, polish the brand, continue to stimulate the integrated development of urban culture, historical culture, folk culture and marine culture, and help achieve the goal of “culturally strong province”.
In the coastal areas of Huizhou, coastal leisure is combined with characteristic fishermen customs, fishing houses and fishery production and breeding, and coastal leisure tourism is developing rapidly. Relying on the advantages of coastal resources, local villagers use their own houses to operate specialty B&Bs and family hotels, with different styles and beginning to take shape.
The off-season is “booming”
In late April, the sea water is still cool. At this time in previous years, Huizhou’s coastal tourism has just changed from “off-season” to “prosperous””But strangely, after this year’s Spring Festival, there have been many tourists coming to the beach in Huizhou. “Huizhou government affairs tour guide Hong Minna said.
From the Spring Festival holiday to the present, Hong Minna’s weekend schedule has been full. She told reporters that most of the tourists received come from the inland and participated in the Guangdong 7-day tour group. Most of them have never seen the sea. Huizhou’s 2-day and 1-night romantic coastal tourism has become a must-have option for many people: fishing in the early morning, waving on the waves in the evening, watching the moon in the middle of the night… From morning to night, enjoying romantic gifts from the sea.
From Yapo Point at the beginning of the Huidong coastline, to Xunliao Bay, a resort known as the “Maldives of China”… Huidong’s beautiful coastal scenery has become famous in the Pearl River Delta region. You can feel the infinite charm of the sea along the coastline: in April and May every year, a romantic wonder called “Blue Tears” by the Huidong Shuangyue Bay will come in unison, with blue fluorescent waves constantly coming from the sea; climbing to the observation deck not far away, Daya Bay and Honghai Bay form the “Blue Moon” wonder. The left Bay is calm and the right Bay is surging. There are only two “Blue Moon” wonders in the world: one is in Cancun, Mexico, and the other is in Huidong; the other end of the observation deck is the only turtle nature reserve in my country, and turtles are every yearSG Escorts gets ashore and gives birth to its own SG sugar next generation… Whether it is “blue tears” or sea turtles get ashore, they are based on superior marine ecology.
SG sugar“The sea here is very clean. “Mr. Li, a citizen, said that he originally worked in Shenzhen. Out of his love for the Huidong sea area, he settled in Huidong after retirement. When he was free, he would drive to the beach with his wife to take photos. “While the sea breeze and watching the waves slap the reefs, I felt that all the bad things were healed. “Mr. Li’s wife said.
ManySG Escorts Over the past years, Huidong Coastal Tourism has continued to attract tourists from all directions and has become the “blue key” for coastal towns to promote rural revitalization and development. With the relaxation of epidemic prevention measures, the tourism market has been recovering and heating up. Xunwan Restaurant is a local old seafood restaurant in Xunliao. In the past weekend, Zhou Xiaoyan, the person in charge, was busy for a moment. ZhouAt noon, she received a total of 106 tables of meals, served a beach wedding banquet in the evening, and the next day she was “explosive”. , “Tourists are finally back!” Data from Huidong County Tourism Bureau shows that from January to March this year, the county received a total of about 4.2773 million tourists, an increase of about 220% year-on-year; among which, the Binhai area received about 2.5663 million tourists, and the rural area received 1.711 million tourists.
Binhai hotels were full during the May Day holiday. Sugar Daddy
According to the “2023 May Day Holiday Travel Forecast Report” released by Ctrip, the number of domestic hotels, scenic spots tickets and air ticket orders on Ctrip’s platform exceeded the same level in 2019.
The coastal hotels in Xunliao, Huidong and Port also entered the hot booking period. The reporter learned from the Huidong County Tourism Sugar Daddy Association that at present, the average booking volume of Huidong Sea Tourism Wine SG sugar stores reached 80% and 70% on April 30 and May 1 respectively. As the holiday approaches, many hotel rooms will be sold out gradually.
The Sunrise Dongshanhai Coast Resort, which is popular on major social platforms, is awesome for the May Day holiday. Tang Weiliang, general manager of the resort, told reporters that as early as the Spring Festival holiday, Huizhou Binhai Tourism has received tourists from all over the country, but the recovery speed of May Day tourism on tourism is still beyond his imagination. “Some room types have been booked out, and it is expected that the total number of tourists will be doubled every day during the holiday.”
Tang Weiliang introduced that the resort will hold the Beach Kite Festival and Reef Wave Carnival from April 28 to May 2, and will launch large-scale kite flying, kite handmade DIY and other activities. At the same time, the new SG Escorts project cliff boardwalks, reef cover bridges, etc. will also be open during the holidays. At that time, tourists can not only walk to sightsee and have a drink.gar.com/”>Singapore Sugar chat, and you can also watch the sea and listen to the waves up close and feel the unique charm of Huizhou.
The same is true for coastal tourism in Daya Bay, Huizhou. “At present, our May Day orders are basically saturated. “Lu Zhiping, general manager of Huizhou Daya Bay Runhua Tourism Development Co., Ltd., introduced that Daya Bay has the reputation of “Blue Maldives”. It is close to the greenway, with a wide coast and picturesque sea views. In recent years, with the addition of young consumer groups, many projects have been added around the Gold Coast, such as paragliding and cruise ships. Among them, the newly opened sea sightseeing projects are particularly popular. Tourists can enjoy 126 islands along the way and enjoy KTV and happy parties on the boat. “Currently, 4 shifts are open every day, with 2 ships each shift, and a total of 120-140 people are accommodated. It’s full every day. It is planned to open to 5 classes on May Day. “Lu Zhiping said.
The reporter learned that in order to welcome the upcoming May Day holiday, the deputy director of Huizhou Municipal Bureau of Culture, Radio, Tourism and Sports will be on-site for seven counties and districts to provide on-site guarantees. Xunliao Jinhaiwan Avenue (S387 Line Sheraton intersection to Fengchi Island section) that enters the Xunliao Bay Scenic Area was officially opened to traffic on April 15, which will greatly alleviate the traffic pressure of scenic spots during holidays.
Creating three “hundreds” coastal styles
Oceans are not only an important space for economic development, but also an important channel to connect the world. Guangdong is the province with the longest coastline in mainland my country. It is prosperous and the strong sea chart has become an important tool for Guangdong’s high-quality development in the new era.
“With the changes in consumer groups, the post-90s, post-00s and post-60s are the development groups for coastal tourism in the future. “At the Binhai Alliance meeting, Mei Qijie, a first-level inspector of the Guangdong Provincial Department of Culture and Tourism, analyzed the future trend of coastal (island) tourism consumption. At the same time, differentiation and experientialism are the themes of future consumption. Pure sightseeing can no longer meet the requirements, and the micro-vacation (three days and two nights) model may be more popular in the future.
He believes that Guangdong’s coastal development has huge potential, but resources have not yet been fully developed, and the supporting facilities around the tourist resort need to be improved, especially at present, there are relatively few substantive projects in the Sugar Arrangement. Regarding the future development of coastal (island) tourism industry, Mei Qijie put forward three suggestions: First, we must introduce leading projects, Sugar ArrangementIn particular, we should develop new projects with new concepts, benchmark against world-class coastal tourism, introduce international design, and handle details well; secondly, we should make good use of existing projects and increase investment in science and technologyIntroduce immersive projects, continue to enrich business formats, pay attention to employee training, and provide better services on the original basis; and further develop a good brand of cultural and tourism integration, integrate intangible cultural heritage, cultural and museum resources into the coastal tourism system, and coordinate operations with the concept of a chess game. Huizhou’s “14th Five-Year Plan” outline proposes to seize the opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Huizhou actively connects with Guangdong Province to build the “world tourism and leisure destination” and “Guangdong-Hong Kong-Macao world-class tourism and leisure bay area”, focusing on improving the quality of the “one area, one bay and one belt” industry. It focuses on improving the quality of the “one area, one bay and one belt” industry, focusing on epidemic prevention and control, industrial upgrading, and strives to build an important tourist destination and health and leisure base in the Guangdong-Hong Kong-Macao Greater Bay Area.
The Binhai Alliance Conference also proposed that we should focus on resource integration, empower and improve services, use technology to empower the intelligent development of the tourism industry, lead the innovation of coastal (island) tourism consumption scenarios, promote the innovation and upgrading of coastal (island) tourism products, and assist the digital management of coastal (island) tourism venues, and provide tourists with better services and better tourism experience.
Relevant person in charge of Huizhou Municipal Bureau of Culture, Radio, Tourism and Sports introduced that Huizhou will vigorously build the Baili International Coast Tourism Corridor to create three “Hundreds” coastal styles, namely the Baili Golden Coastline, the Baili Green Ecological Belt, and the Baili Island Group. Go up the mountain and enter the sea to land on the island. Each has its own scenery and characteristics, and the mountains and seas echo and complement each other, forming a whole-region tourism development pattern of mountains and seas. At the same time, we will seize the opportunity of opening the Ganzhou-Shenzhen High-speed Railway and the “Feng Affordable and Sugar Daddy”-shaped road traffic system to accelerate the construction of the Singapore Sugar Daddy, connect all attractions in the city, and truly form a full-region tourism that can attract and retain Bay Area tourists.
[A Week of Cultural Context]
On April 22, Huizhou Ciyun Library held the first book-style Huixiangxu Street, opening the 2023 April 23 World Book Day and Public Library Service Promotion Week, with more than a thousand citizens and readers participating.
Family leads in the relationship. On the occasion of the 28th “World Reading Day”, the Guangdong Women’s Federation and the Provincial Civilization Office jointly announced the 17th Guangdong Bookish Family List, and the Huizhou Bai Ruiqiang Family List was on the list.
April 21, SG sugar The annual work conference of Guangdong Binhai (Island) Tourism Alliance was held in Huizhou City. The key tasks of coastal (Island) tourism in the province were planned and promoted on-site, and the development of coastal island tourism in recovery and quality and efficiency in development.
On April 22, Henghe Town, Huizhou held the first “March 3” She Ethnic Culture Festival in Boluo County. On the spot, “I am Pei Yi’s mother. Is this a blessing my son who asked you to bring me a letter? “Pei’s mother asked impatiently that her face was full of hope. 00 She compatriots and tourists gathered together to celebrate the festival. (Lin Haisheng)
